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Wests Tigers partner with PlayUp

Wests Tigers are pleased to announce that PlayUp have joined the club as a premier partner for the next four seasons.

PlayUp, a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding and responsible online betting service, will join Wests Tigers as the club’s exclusive wagering partner.

PlayUp branding will be displayed on the 2022 playing shorts, expanding to two panels from the 2023, 2024 and 2025 seasons, and will transition onto the jersey next season.

Through its partnership with Wests Tigers, PlayUp will provide hospitality and money can’t buy opportunities for PlayUp clients.

In addition to having branding on game day signage and training apparel, PlayUp will also have naming rights to Wests Tigers Field Club at CommBank Stadium, as well as match day activations and digital advertising across eDMs, website and social channels.

The partnership solidifies PlayUp’s standing as a premium sports wagering brand.

Rugby League represents a significant component of PlayUp’s sports wagering offer, seeing year-on-year growth and being one of the most popular sports within their portfolio.

“PlayUp and Wests Tigers have bright futures being up and coming players against their respective competition, so this partnership is a perfect match,” PlayUp Australia CEO Paul Jeronimo said.

“At PlayUp we love NRL and are excited to be the Wests Tigers exclusive wagering partner for at least the next four seasons.”
Wests Tigers CEO Justin Pascoe welcomed PlayUp on board as a premier partner

“On behalf of all at Wests Tigers, I’d like to welcome PlayUp as our official wagering partner and express our thanks for their support over the next four years,” Pascoe said.

“It’s great to embed a first-class global wagering brand into our corporate family, and we’re looking forward to a strong partnership on and off the field.”

For more information about PlayUp, visit

Acknowledgement of Country

Wests Tigers respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.

Major Partner

Corporate Partners