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Going the distance for cancer patients

Wests Tigers and Premier Partner, PlayUp Australia, are joining forces to support the Chris O’Brien Lifehouse “Go the Distance Campaign.”

PlayUp will donate its back-of-shorts advertising panel to Chris O’Brien Lifehouse for this weekend’s Round 16 match against the Warriors in Auckland.

Chris O'Brien Lifehouse replacing PlayUp on the shorts
Chris O'Brien Lifehouse replacing PlayUp on the shorts

Wests Tigers and PlayUp are together aiming to raise close to $20,000, which will be donated to Chris O’Brien Lifehouse – a not-for-profit cancer hospital in Camperdown.

Here’s how it’s going to work.

Wests Tigers will contribute $1 for every metre made by its players against the Warriors on Sunday, and then also for the four games played during the month of August.

Jackson Hastings: Top 'metre maker' this season averaging 134m per game
Jackson Hastings: Top 'metre maker' this season averaging 134m per game

Wests Tigers & PlayUp are also encouraging staff to get active, donating $1 per km that staff exercise during the month of August.

PlayUp will then match the total amount at the end of August dollar for dollar.

PlayUp Australia’s CEO, Paul Jeronimo, has a very close connection with Lifehouse as his wife is currently a patient there.

“We’ve seen first-hand what an amazing treatment facility it is, and the tremendous work done by the team at Lifehouse,” said Jeronimo.

We are proud to be able to give something back through this fund-raising campaign with the Wests Tigers.

PlayUp CEO Paul Jeronimo

This fundraising effort from Wests Tigers and PlayUp forms part of the Chris O’Brien Lifehouse ‘Go The Distance’ campaign, which runs through August.

The ‘Go The Distance’ campaign is aiming to raise $750,000 for patients with cancer at Chris O’Brien Lifehouse. Collectively these patients travel almost 400,000 kms every year for treatment.

Wife of the late Professor Chris O'Brien AO, Gail O’Brien, says it’s common for patients to travel vast distances to receive treatment.

The funds raised from Go The Distance will be vital to ensure that we can continue to reach more patients, provide them access to the highest level of patient care, and keep striving to reduce the journey from research findings to treatment options."

Gail O'Brien

If you’d like to do your part this August to help, you can.  Whether you choose to swim, bike, run, or walk, every bit counts.

To learn more about how to get involved with the Chris O’Brien Lifehouse ‘Go The Distance’ appeal, visit

This match also forms part of the NRL’s Beanie for Brain Cancer Round, supporting the Mark Hughes Foundation.


Acknowledgement of Country

Wests Tigers respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.

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